Curated TikTok & Instagram creator lists
Hand-picked TikTok & Instagram creator directories — find the right creators for your niche. Each list pulls live from the KOLens public database, ranks by follower count, and links through to a free dossier with engagement and audience data.
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Top TikTok Creators by Follower Count
The 50 most-followed TikTok creators tracked by KOLens, ranked by follower count.
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Top Fitness TikTok Influencers
Fitness, gym and workout creators on TikTok ranked by reach.
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Top Fashion TikTok Influencers
Fashion, styling, OOTD and haul creators on TikTok ranked by reach.
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Top Beauty TikTok Influencers
Makeup, skincare, hair and beauty creators on TikTok ranked by reach.
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Top Food TikTok Creators
Cooks, bakers, food stylists and restaurant reviewers on TikTok.
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Top Gaming TikTok Creators
Streamers, gameplay clippers and esports creators on TikTok.
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Top Pet TikTok Creators
Dog, cat and exotic-pet creators on TikTok ranked by reach.
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Top Travel TikTok Creators
Destination guides, nomads and adventure creators on TikTok.
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Top Skincare TikTok Influencers
Skincare routine, ingredient and product-review creators on TikTok.
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Top Hair Care TikTok Influencers
Wash-day, curly-hair, styling and growth creators on TikTok.
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Top Fragrance TikTok Influencers
Perfume-review, scent-layering and collection creators on TikTok.
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Top Supplement TikTok Influencers
Wellness, vitamin, gut-health and protein creators on TikTok.
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Top Baby & Parenting TikTok Influencers
Parent creators reviewing baby gear, feeding and newborn essentials.
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Top Home Decor TikTok Influencers
Makeover, styling and organization creators on TikTok.
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Top Phone Case & Tech Accessory TikTok Creators
Phone-case, MagSafe, gadget and tech-accessory creators on TikTok.
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Top Jewelry TikTok Influencers
Styling, stacking, collection and unboxing jewelry creators on TikTok.
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Top Coffee TikTok Influencers
Home-barista, café-tour, recipe and gear creators on TikTok.
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Top Kitchen & Cookware TikTok Creators
Kitchen-gadget, organization and appliance-review creators on TikTok.
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Top BookTok Creators
Review, recommendation and reading-vlog creators on BookTok.
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Top Instagram Creators by Follower Count
The 50 most-followed Instagram creators tracked by KOLens, ranked by follower count.
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Top Fitness Instagram Influencers
Fitness, gym and workout creators on Instagram ranked by reach.
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Top Fashion Instagram Influencers
Fashion, styling, OOTD and lookbook creators on Instagram ranked by reach.
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Top Beauty Instagram Influencers
Makeup, skincare, hair and beauty creators on Instagram ranked by reach.
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Top Food Instagram Creators
Cooks, bakers, food stylists and restaurant reviewers on Instagram.
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Top Gaming Instagram Creators
Streamers, clip editors and esports creators on Instagram.
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Top Pet Instagram Creators
Dog, cat and exotic-pet creators on Instagram ranked by reach.
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Top Travel Instagram Creators
Destination guides, nomads and adventure creators on Instagram.
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Top Skincare Instagram Influencers
Skincare routine, ingredient and product-review creators on Instagram.
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Top Hair Care Instagram Influencers
Wash-day, curly-hair, styling and growth creators on Instagram.
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Top Fragrance Instagram Influencers
Perfume-review, scent-layering and collection creators on Instagram.
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Top Supplement Instagram Influencers
Wellness, vitamin, gut-health and protein creators on Instagram.
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Top Baby & Parenting Instagram Influencers
Parent creators reviewing baby gear, feeding and newborn essentials.
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Top Home Decor Instagram Influencers
Makeover, styling and organization creators on Instagram.
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Top Phone Case & Tech Accessory Instagram Creators
Phone-case, MagSafe, gadget and tech-accessory creators on Instagram.
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Top Jewelry Instagram Influencers
Styling, stacking, collection and unboxing jewelry creators on Instagram.
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Top Coffee Instagram Influencers
Home-barista, café-tour, recipe and gear creators on Instagram.
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Top Kitchen & Cookware Instagram Creators
Kitchen-gadget, organization and appliance-review creators on Instagram.
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Top Bookstagram Creators
Review, recommendation and shelf-tour creators on Bookstagram.
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Need a list these don’t cover?
KOLens searches TikTok live for any keyword — these curated lists are just starting points. Search your exact product category and get up to 200 ranked creators with engagement stats and contact emails.
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