Top beauty Instagram influencers
Beauty has lived on Instagram since the platform began. Makeup looks, GRWM Reels, before-and-after carousels and product demos still drive a huge share of discovery, and the creators below set the pace for the category.
Treat this list as a starting shortlist for cosmetics, skincare, fragrance and tools brands. Each name links to a free public profile with engagement rate, audience country mix and recent posting cadence — the same numbers our paid customers filter on.
Want to find more beauty creators?
This list is curated from the public KOLens index. The full guide shows the exact keyword searches that return up to 200 ranked creators with engagement and contact data.
Browse all niche guidesFrequently asked
- How is this list curated?
- Creators are drawn from the live KOLens public-creator index and filtered to those whose handle matches beauty-relevant keywords (for example "beauty", "makeup", "skin"). We then sort by follower count and keep the top 50.
- How often is the list updated?
- Every 24 hours. The page re-fetches from the KOLens public index and re-renders statically once per day, so the list keeps tracking real follower-count and discovery shifts without you having to refresh anything.
- Where do the follower counts come from?
- Follower counts come directly from Instagram’s public profile data, refreshed by KOLens on a rolling cadence. Each linked profile page shows the timestamp of the latest crawl so you know exactly how recent the number is.
- Can I get contact emails for these creators?
- Yes — when you sign up for KOLens, every creator search returns the email or website pulled from each creator’s bio links, alongside engagement and audience data. This public list page shows the creators; the contact data lives in the product.
- How do I find more beauty creators?
- Use the dedicated Beauty keyword search inside KOLens, or start from the matching guide at https://kolens.ai/find-tiktok-influencers. Either approach returns up to 200 ranked creators with engagement rates and contact data — more than this static list can show.
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Build your own list of 200 creators in minutes
Curated lists are a starting point. KOLens searches TikTok live for any keyword and returns up to 200 ranked creators with engagement stats and contact emails — exported in minutes.
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